</script> legal advice

It's a common misconception amongst tiny business proprietors that if they enroll the trade name under which they are running this gives them exclusivity of operation and proprietary rights. To the chagrin of many a small company owner, this isn't the proper position. A documented business name or company name functions identification functions only. Small business owners invest huge quantities time and money building and establishing their company and producing considerable good will only to have the name taken from them years after because they failed to trademark the brand.