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Forum
Started Dec 01 2012, 23:54
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Dec 01 2012, 23:54
I have had occasion to speak with physicians that treat auto accident injuries as well as other types of personal injury such as slip and fall, and have noticed a common theme when it comes to hiring a lawyer. The physician may suggest to their patient that perhaps they should hire a lawyer. The patient often responds with "I don't want to sue anyone" or "I can handle it myself". This response by the patient indicates that either the patient does not understand what a personal injury lawyer can do to help them, thinks it will cost them money to have a lawyer, or mistakenly believes that the lawyer will immediately plunge them into a lawsuit. Another possibility is that they are completely turned off by the lawyer advertisements that constantly permeate television, radio, billboards, and the phone-book. Most lawyer advertisements fail to tell people why they should hire a personal injury lawyer, or what benefit a lawyer might obtain, other than the elusive promise of money from a lawsuit. These commercials are nothing more than "branding". Lawyers engaged in branding seek to develop or align the expectations behind the brand experience, creating the impression that a brand associated with a product or service has certain qualities or characteristics that make it special or unique.
Thanks
ID#12578298
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